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Check Moz Rank

MozRank Checker: Page-Level Link Equity Score for Any URL

Our free MozRank Checker reports the MozRank value for any URL — Moz's legacy page-level link-equity metric. Single-URL mode for quick checks; bulk mode for comparing multiple pages within a site or across competitors. Pairs naturally with Domain Authority for site-level comparison.

MozRank was Moz's flagship metric for years — a page-level score on a 0-10 logarithmic scale measuring how much "link juice" flows into a specific page from across the web. Similar in spirit to Google's now-deprecated public PageRank toolbar score. Today, Moz emphasizes Domain Authority and Page Authority more heavily, but MozRank still ships in their API and remains a useful complement: DA measures site-level authority; MozRank measures page-level link prominence within and across sites.

How MozRank works

MozRank is logarithmic (each whole-number increase represents ~10× more link power). The scale goes 0-10, but real-world pages cluster between 1 and 6:

MozRank 0-2: Few or no incoming links. Brand-new pages, unindexed pages, or pages on low-authority sites.

MozRank 3-4: Some inbound links. Typical pages on small business sites and personal blogs.

MozRank 5-6: Substantial inbound link profile. Popular blog posts, product pages on established e-commerce sites, mid-traffic news articles.

MozRank 7-8: Major publications, Wikipedia article pages, popular Reddit threads, frequently-cited research papers.

MozRank 9-10: The most-linked-to pages on the web. Google.com homepage, Wikipedia homepage, Facebook.com. Rare.

The score is computed by Moz crawling the web, building a link graph (which pages link to which), and running a PageRank-style iterative algorithm. Pages with many high-MozRank pages linking to them score higher themselves. A single link from a MozRank-7 page passes more equity than 100 links from MozRank-2 pages.

MozRank vs Domain Authority vs PageRank

MozRank. Per-page link equity. Useful for comparing specific pages: which post on your blog has the strongest link profile?

Page Authority (PA). Moz's machine-learned prediction of how well a specific page will rank. Uses MozRank plus dozens of other signals (links, content, on-page factors). PA is generally more useful than raw MozRank for SEO decisions.

Domain Authority (DA). Moz's site-level prediction. How likely is this entire domain to rank for arbitrary queries? Most external "SEO score" discussions actually mean DA.

PageRank. Google's original page-level algorithm (Larry Page's 1998 dissertation). The public PageRank toolbar was deprecated in 2016. Google still uses PageRank internally; the public score is gone. MozRank approximates the spirit but is computed on Moz's link graph, not Google's.

Domain Rating (DR), URL Rating (UR). Ahrefs equivalents. DR = site-level (like DA), UR = page-level (like PA). Different crawl coverage, different numerical scale, similar conceptual meaning.

Trust Flow / Citation Flow. Majestic's metrics. TF measures link quality; CF measures link volume. Different but complementary to Moz's family.

What MozRank doesn't measure

Search ranking position. MozRank is a link metric. Search position depends on links + content + context + user intent + technical SEO + dozens more signals. High MozRank correlates with ranking but doesn't guarantee it.

Content quality. A page can have MozRank 5 with thin, useless content (because it's been linked to lots) and still rank poorly. Quality matters separately.

Recency. MozRank is a slow-moving metric — newly built links may take weeks to register. Recent SEO work won't show up immediately.

Algorithm-specific Google changes. When Google updates rankings, MozRank doesn't reflect that until Moz recrawls and recomputes.

Mobile vs desktop. Single score, no device-specific breakdown.

Geographic specificity. Same score regardless of which Google data center / region.

Real-world use cases

Identifying your strongest content for promotion. Run all your blog posts through bulk MozRank. The highest-scoring posts are your best link-attractors. Double down: update them, add internal links pointing to weaker posts, share them as case studies.

Backlink opportunity research. Find pages that already link to competitors. The competitor's MozRank reveals which of those backlinks contribute most equity. Target those linking pages for your own outreach.

Content gap analysis. Your competitor has a MozRank-6 article on a topic. You have nothing on the topic. That's a gap worth filling with better content.

Old-content pruning decisions. Some old posts have decent MozRank from accumulated backlinks. Don't delete those — redirect them or update them. Low-MozRank old posts are safer to remove.

301 redirect planning. When restructuring a site, prioritize preserving redirects for high-MozRank pages. Losing those redirects loses accumulated link equity.

Link-building campaign measurement. Track MozRank monthly during a link-building campaign. Increases indicate the campaign is working.

Guest-post target qualification. Considering writing a guest post on a site? Check the target's MozRank. Above 5 = the link is worth pursuing. Below 3 = probably not worth the time.

Branded mention conversion. Sites mention your brand without linking. Outreach with a polite link request. Check their MozRank — high MozRank sites are worth the personalization effort.

Internal linking audit. Within your site, do your high-MozRank pages link to your important pages? If not, add internal links from the high-MozRank ones to spread equity.

Site acquisition due diligence. Acquiring a site for its content + backlinks. MozRank of the top pages indicates whether the acquisition is worth the asking price.

Disavow file scrubbing. Sometimes you accidentally disavow links from high-MozRank sources. Audit your disavow file against MozRank of the disavowed pages.

Press / PR effectiveness. After a press release picks up coverage, check the MozRank of the publishing sites. Higher = more SEO value from the campaign.

Anchor text distribution analysis. Some MozRank-conferring links use exact-match anchor text; others use generic ("click here"). Audit your anchor text distribution to avoid Google penalties.

Quality vs quantity decisions. When buying backlinks (controversial, against Google's guidelines) — MozRank shows which expensive offers are real and which are scams (low MozRank links don't help no matter how many you buy).

Edge cases and gotchas

Score lag. Moz crawls on a schedule. New links can take 2-6 weeks to register. Recent link-building wins don't show up immediately.

Toolbar vs API discrepancies. Moz's free Open Site Explorer used a subset of the full link graph; their paid API uses the full one. Numerical differences are small but noticeable.

HTTP vs HTTPS variants. If your site was on HTTP and migrated to HTTPS without proper 301s, you may have a split link profile. Check both http://example.com and https://example.com separately.

www vs apex. Same — link equity may be split if not canonicalized. Verify your domain has redirects to a single canonical version.

Trailing slash variants. example.com/page/ and example.com/page can have different MozRank scores in some configurations. Pick one canonical version, redirect the other.

Lost links via 404. Pages that returned 404 when Moz crawled don't get scored. Make sure your robots.txt and sitemap.xml are correct.

Comparing absolute scores across niches. A MozRank-5 page in finance is worth less than a MozRank-5 page in a small niche — finance gets more total link volume, raising baselines. Compare within your competitive set, not across.

Moz's logarithmic scale. Going from MozRank 4 to 5 requires ~10× more link power. Most pages in established niches plateau around 3-5; reaching 6+ requires sustained effort.

Effect of nofollow links. Pre-2020, nofollow links didn't pass MozRank. After Google's 2020 nofollow-as-hint update, Moz adjusted weighting but didn't disclose specifics. Best practice: focus on attracting follow links from quality sources; don't obsess over nofollow.

Privacy

The MozRank checker queries Moz's public API for the URL you specify. The URL is logged briefly for rate-limiting. Moz's API may also log queries per their privacy policy.

Frequently asked questions

What's a good MozRank? Niche-dependent. 4-5 is solid for most established sites. 6+ is exceptional. Compare within your competitive set.

How is MozRank different from Domain Authority? MozRank measures one specific page's link power. DA predicts a whole domain's ranking ability. Both useful, different purposes.

Does Google use MozRank? No — MozRank is Moz's metric, not Google's. Google has its own internal scores (no longer public). MozRank approximates the spirit.

How long does it take for new links to affect MozRank? Moz typically updates monthly. Visible changes in 2-6 weeks.

Can I improve my MozRank? Yes — earn more links from high-authority sources. Slow process; sustainable approach (content + outreach) is the only legitimate one.

What's the MozRank of Wikipedia? Wikipedia.org homepage hovers around 9. Individual Wikipedia article pages typically MozRank 6-7.

Is MozRank still relevant in 2026? Less than 10 years ago. Domain Authority and Page Authority are more useful for ranking prediction. MozRank remains a precise page-level link metric.

Why does Moz report MozRank only to one decimal place? The score is approximate (sampled from a partial crawl). Two-decimal precision would imply false accuracy.

How does it compare to Ahrefs URL Rating (UR)? Both measure page-level link power. Different crawl coverage, different scales. Generally correlated but not identical.

Can MozRank decrease? Yes — if pages that previously linked to yours drop their links, or if those linking pages lose authority themselves, your MozRank drops.

Why is my homepage's MozRank higher than my deep pages? Most external links point to homepages (people link to "their website" not "their about page"). Internal linking distributes some equity to deep pages.

What's the maximum possible MozRank? 10, but practically only a handful of pages (homepages of major platforms) reach 9+. Most "great" pages cluster around 6-7.