Schema Markup (JSON-LD) Generator
Generate valid JSON-LD structured data for rich results — Organization, Local Business, Article, Product, FAQ, Breadcrumb and more, free and in-browser.
<head> of your page. Test it in Google's Rich Results Test.
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Free Schema Markup (JSON-LD) Generator
This Schema Markup Generator creates valid JSON-LD structured data for your web pages in seconds. Choose a schema type, fill in a simple form, and copy a ready-to-paste <script type="application/ld+json"> snippet. Structured data helps Google and other search engines understand your content and can unlock rich results — star ratings, FAQs, breadcrumbs, business info, and more — directly in the search listings.
What Is Structured Data & JSON-LD?
Structured data is a standardized vocabulary (from schema.org) that describes the meaning of your content to machines. JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended way to add it: a small block of code you place in your page's <head> that does not change how the page looks but tells search engines exactly what each piece of information means.
Why Schema Markup Matters for SEO
- Rich results: Eligible pages can show stars, prices, FAQs, and other enhancements that make your listing stand out and earn more clicks.
- Better understanding: Clear, explicit data reduces the chance that search engines misinterpret your content.
- Knowledge Graph & entities: Organization and LocalBusiness markup help establish your brand as a recognized entity.
- Voice & AI search: Assistants and AI answer engines rely heavily on structured data to extract precise facts.
Supported Schema Types
- Organization — Your company name, logo, website, and official social profiles. A site-wide essential.
- Local Business — Adds address, phone, and price range so Google can power local listings and map results.
- Website — Identifies your site and can declare a search box (Sitelinks Searchbox) so users search your site directly from Google.
- Article / Blog Post — Marks up the headline, author, publish date, image, and publisher for news and blog content.
- Product — Describes a product with brand, description, image, price, and availability for shopping-style rich results.
- FAQ Page — Turns your questions and answers into expandable FAQ rich results under your listing.
- Breadcrumb — Shows the page's position in your site hierarchy as a breadcrumb trail in search results.
How to Use the Generator
- Select the schema type that matches your page.
- Fill in the fields. Blank optional fields are automatically left out of the output, so you never ship empty values.
- Watch the JSON-LD build live in the output box as you type.
- Click Copy (or Download) and paste the snippet into the
<head>section of your page's HTML.
For FAQ and Breadcrumb types, enter one item per line using the Question | Answer or Name | URL format — the tool converts each line into the correct nested structure.
How to Add JSON-LD to Your Site
Paste the generated <script> block anywhere inside the <head> (or before the closing </body>) of the relevant page. On WordPress you can use your theme's header, an SEO plugin's schema/JSON-LD field, or a custom HTML block. Always use the markup that genuinely matches the visible content of that specific page.
Test Your Markup
After adding the snippet, validate it with Google's Rich Results Test and the Schema Markup Validator at validator.schema.org. These tools confirm the syntax is valid and tell you which rich-result types your page is eligible for.
Frequently Asked Questions
Is JSON-LD better than Microdata or RDFa?
Yes — Google explicitly recommends JSON-LD because it keeps the structured data separate from your HTML markup, making it cleaner and easier to maintain.
Does adding schema guarantee rich results?
No. Valid markup makes your page eligible, but Google decides whether and when to display a rich result based on quality and relevance.
Will this slow down my page?
No. A JSON-LD block is tiny plain text and has no measurable effect on load time.
Is my data sent to a server?
No. The generator runs entirely in your browser — your information never leaves your device.
Should the markup match my visible content?
Always. Marking up content that is not visible to users violates Google's guidelines and can lead to a manual penalty.
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